The importance of the media in today’s world
The media make up the foundation of a complex social communication system. They are present primarily in the sphere of mass culture. They create it to a significant extent. Even in the nineteenth and a little later in the twentieth century, the spectacular and very dynamic development of the mass media began. The nineteenth century brought the development of journalism and press, the twenties of the twentieth century is the beginning of film and cinematography, the thirtieth is the time of radio, while the 50th is of course television. Through the Nigerian News , you will have all the supports now.
It sometimes happened that the development of the media sometimes contributed to the discovery of a seemingly related relationship with the process of communication and information flow. For example, the press used initially for wine or many from discoveries regarding electricity Edison, etc., these events caused a kind of stream of inventions, used for the needs of the mass media, in the late nineteenth century.
Apart from discoveries almost directly used by the media, undoubtedly such factors as parallel development of financial institutions or the need for reliable and extremely fast information, reported by the public. As we know, they were not able to provide these archaic communication systems, based among others on slow ships or on the services of pigeons that’s how it started its operations. In the 1940s, the world’s first news agency from real life.
In our country, due to political and systemic reasons, media development was delayed due to different mechanisms of approach, including to this issue in relation to how it was implemented, for example, in Western Europe. Despite the fact that the activity of the media in Poland began in the interwar period (mainly the press), it was only after the end of World War II that the massaging threshold was exceeded: radio in the second half of the 1940s, and television more or less in the sixties.
Today, the mass media have become a permanent feature of the landscape of the modern world. It will be associated with a huge impact on the life of every human being. On each side, we are overwhelmed by news, music, films, advertisements, etc. The media organize and create our lives to a large extent, affect various areas, including intellect, emotions, feelings or our social attitudes. The definition of mass media was created in the United States in the 1940s, describing the massive, universal character of production as well as the reception of the message and its stereotypic; subjectivism, duplication of common patterns as well as easy and general accessibility related to the trend to use simplifications and abbreviations. The mass media include high-volume press, broadband radio and television, phonographic releases in the form of discs or cassettes, commercial film productions, video cassettes as well as high-volume literature. The media are inextricably linked to the mass culture.
There is no doubt the huge role and power of the mass media. They were able to foster and even create: social, political or religious phenomena. An example of this is the discovery of print, which undoubtedly accelerated the process of the spread of the Reformation, not to mention the importance of radio and film during the First and Second World War. Media constantly blur the boundaries between the world and real, real and fictional events. This problem is currently being addressed by communication theorists. They define this phenomenon as the era of the “simulation” of the world.